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Facebook Ad Targeting
I would like to expand upon the last blog post I wrote and continue my complaining about Facebook ads. There was a recent news flare up about how Facebook could be accidentally outing gay users. With...
View ArticlePPC Ads: Rules for Engagement
Don’t bother checking your pay-per-click ads for CTRs, CPCs and conversion rates if you’re not following these basic PPC rules. ad appearance + aesthetics Sometimes we see advertisements that use all...
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6 Reasons Why a Company Should Hire a PPC Management Company
PPC Management Company vs In-House Hiring Recently, in a PPC Chat, the merits of both in-house PPC management and hiring a third party PPC agency to do PPC management was thoroughly discussed. By the...
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